L.A.M.B. watches are all about the details... Widely recongnized for her eclectic personal style and natural elegance, Gwen Stefani created L.A.M.B. clothing, an acronym for "Love Angel Music Baby" out of her love of design, which launched in 2003.  Based on the success of the line it was only natural to add L.A.M.B. shoes and L.A.M.B. watches.